Sub Base Platypus Branding & Wayfinding Strategy
This former industrial and defence site at Neutral Bay on Sydney Harbour has been opened to the community for the first time in over 150 years as a cultural, recreational and commercial hub. Now known as Sub Base Platypus and managed by the Sydney Harbour Federation Trust, the site was the home to Australia’s six Oberon Class submarines between 1967—1999, the RAN’s torpedo maintenance facility 1942— 1997 and the North Shore Gas Works 1876—1932.
After a period of extensive site remediation and completion of Stage 1 capital works, the site is now open for public use. New additions include a park, wharf, playground, barbecues, submariners’ memorial and a harbourside walkway that links the Submarine Wharf to Kesterton Park and the North Sydney Ferry Wharf to the south. A stair at the northern entry establishes a new point of access for local residents, allowing access to the foreshore and public transport. Stage 2 will see the refurbishment and redevelopment of the industrial architecture.
After a period of extensive site remediation and completion of Stage 1 capital works, the site is now open for public use. New additions include a park, wharf, playground, barbecues, submariners’ memorial and a harbourside walkway that links the Submarine Wharf to Kesterton Park and the North Sydney Ferry Wharf to the south. A stair at the northern entry establishes a new point of access for local residents, allowing access to the foreshore and public transport. Stage 2 will see the refurbishment and redevelopment of the industrial architecture.
- TRADITIONAL OWNERS & ONGOING CUSTODIANS OF THE LAND The Cammeraygal People of the Eora Nation
- CLIENT Sydney Harbour Federation Trust
- LOCATION Neutral Bay, Sydney, Australia
- YEAR 2018
ASPECT Studios developed the branding, signage and wayfinding in an integrated approach that respects the site’s history, harbour location and the industrial remnants and structures on the site. The wayfinding signage has been designed to complement the industrial harbourside architecture, gas works and submarine related activities on the wharves, using galvanised steel and a simplified details, form and typographic approach. The signs use a peg board system that will easily allow for future changes and new tenancies on the site, as the site is reworked and opened in different stages over the next few years.
- TEAM ASPECT Studios Lahznimmo Architects Iguana Creative
- PHOTOGRAPHY
