Parramatta Park Wayfinding Strategy

Key objectives were to create identifiable elements and information to direct and orientate people to the historic, community facilities and surrounding transport hub.
A hierarchy of signage elements and custom graphics were developed to create a clear legible system of identifiable signs for vehicles and pedestrians.
As part of the roll out of the new wayfinding system, ASPECT Studios was engaged to develop messaging schedules and to develop artworks for a number of the Kew campus’ wayfinding elements.